Segmentation, matching gifts, direct mail, personal outreach, stewardship: that's a lot to coordinate when you're also doing everything else at your organization. Here's the good news: none of that requires a big team. It requires a clear plan, applied consistently over about six weeks.
Read MoreA conversation with Jill Kiernan, Executive Director at TBRS Community, on how even small teams can run comprehensive end-of-year fundraising campaigns that incorporate several best practices.
Read MoreAfter many years of working with nonprofits on end-of-year fundraising campaigns, I've come to believe that the biggest difference often isn't how much organizations do in November and December.
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